Data Quadrant Awards 2025
Business Intelligence & Analytics - Midmarket
SoftwareReviews names Tableau, Microsoft Power BI, Oracle Analytics Cloud, Qlik Sense, and Amazon QuickSight as Business Intelligence & Analytics - Midmarket Data Quadrant Award Winners.
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Business Intelligence & Analytics - Midmarket
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
Salesforce.com Inc
Tableau
Harness the power of your data. Unleash the potential of your people. Choose the analytics platform that disrupted the world of business intelligence. Choose Tableau.
8.9
Composite
Score
Composite
Score
+90
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Microsoft Corporation
Microsoft Power BI
Power BI is a business analytics solution that lets you visualize your data and share insights across your organization, or embed them in your app or website. Connect to hundreds of data sources and bring your data to life with live dashboards and reports.
8.8
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Oracle
Oracle Analytics Cloud
Oracle Analytics is a comprehensive solution to meet the breadth of all analytics needs. Drive business insights with data intelligence and embedded AI from the leading cloud data and analytics ecosystem. Leverage ready-to-use analytics services for a wide variety of workloads and data.
8.8
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
QlikTech
Qlik Sense
Qlik Sense is a business intelligence (BI) and visual analytics platform that supports a range of analytic use cases. Built on Qlik’s unique Associative Engine, it supports a full range of users and use-cases across the life-cycle from data to insight – with self-service analytics, interactive dashboards, conversational analytics, custom and embedded analytics, mobile analytics, and reporting. The solution comes in three different editions - Qlik Sense Enterprise, Business, and Team. Qlik Sense can be deployed in the cloud or on-premises.
8.6
Composite
Score
Composite
Score
+87
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Amazon
Amazon QuickSight
Amazon QuickSight is a fast, cloud-powered business intelligence service that makes it easy to deliver insights to everyone in your organization.
8.6
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
MicroStrategy One Platform
Breadth of Features
Tableau
Business Value Created
Tableau
Ease of Customization
IBM Cognos Analytics
Ease of Data Integration
Logi Symphony
Ease of IT Administration
SAP Analytics Cloud
Ease of Implementation
SAS Business Intelligence & Analytics
Product Strategy and Rate of Improvement
Tableau
Quality of Features
Tableau
Usability and Intuitiveness
SAP Analytics Cloud
Vendor Support
SAP Analytics Cloud
Vendor Capability Awards
Availability and Quality of Training
MicroStrategy One Platform
Breadth of Features
Tableau
Business Value Created
Tableau
Ease of Customization
IBM Cognos Analytics
Ease of Data Integration
Logi Symphony
Ease of IT Administration
SAP Analytics Cloud
Ease of Implementation
SAS Business Intelligence & Analytics
Product Strategy and Rate of Improvement
Tableau
Quality of Features
Tableau
Usability and Intuitiveness
SAP Analytics Cloud
Vendor Support
SAP Analytics Cloud
Other Evaluated Vendors
Looker
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
8.4
Composite
Score
Composite
Score
+87
Emotional
Footprint
Emotional
Footprint
81%
Likeliness to
Recommend
Likeliness
to Recommend
Salesforce.com Inc
Tableau CRM Analytics
Discover the story your data has to tell. CRM Analytics (formerly Tableau CRM) empowers your Salesforce CRM users with actionable insights and AI-driven analytics right in their workflow. Find patterns and experience actionable insights specific to your business, and infuse them into every process. Drive better outcomes with a full understanding of what happened, why it happened, and what you should do next, right in the flow of your work. It’s a complete intelligence experience built for Salesforce.
8.3
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Zoho
Zoho Analytics
Zoho Analytics is a self-service BI and data analytics software that lets you analyze your data, create stunning data visualizations, and discover hidden insights in minutes. Zoho Analytics is an Online Reporting and Business Intelligence service, and can be used as an online database. The features offered by Zoho Analytics specialize on providing an in-depth - powerful and flexible reporting capabilities. It contains an in-built analytical database grid, which is optimized for reporting and querying more than just serving as a real-time online transactional database.
8.2
Composite
Score
Composite
Score
+80
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
insightsoftware
Logi Symphony
Logi Symphony (formerly Dundas BI) enables software teams to rapidly design, build, and embed interactive dashboards and data visualizations with fast connectivity and access to modern data infrastructure. Maintain complete control over the analytics experience while empowering end users to explore, analyze, and share data, securely.
8.2
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
SAP
SAP BusinessObjects
SAP BusinessObjects BI is a reporting and analytics business intelligence (BI) platform aimed at business users. It consists of a number of reporting applications that allow users to discover data, perform analysis to derive insights and create reports that visualize the insights.
8.2
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
83%
Likeliness to
Recommend
Likeliness
to Recommend
Domo
Domo
Domo brings your business and all its data together in one intuitive platform. With Domo, it's easy to see the information you care about in one place and use it to make faster, better-informed decisions.
8.1
Composite
Score
Composite
Score
+86
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
IBM
IBM Cognos Analytics
IBM Cognos Analytics offers smarter, self-service capabilities so you can quickly and confidently identify and act on insight. The engaging experience empowers business users to create and personalize dashboards and reports on their own - while providing IT with a proven and scalable solution that is available on-premises or in the cloud.
8.1
Composite
Score
Composite
Score
+89
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
MicroStrategy
MicroStrategy One Platform
The MicroStrategy ONE platform provides access to AI-powered workflows, unlimited data sources, cloud-native technologies, and unparalleled performance to speed up time from data to action. We’re here to help you align the future of AI/BI technology with your company vision. With us, the world’s most innovative companies discover new insights, create custom product experiences that users rave about, and improve operations globally.
8.1
Composite
Score
Composite
Score
+88
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Sisense
Sisense
SiSense liberates data, empowers business users and frees IT by making it easy to do the difficult tasks of accessing, joining and visualizing data. Go beyond the dashboard with embeddable analytics that drive fast, actionable outcomes—right where you need them.
8.0
Composite
Score
Composite
Score
+90
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
SAP
SAP Analytics Cloud
A single solution for business intelligence and collaborative planning, enhanced with the power of predictive analytics and machine learning technology. SAP Analytics Cloud delivers all the analytics capabilities you need – business intelligence (BI), planning, and predictive analytics – in a single solution. Harness the latest technologies and give everyone in your organization the ability to discover actionable insights in real time.
7.8
Composite
Score
Composite
Score
+90
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Yellowfin
Yellowfin
The Yellowfin Analytics Platform is an enterprise analytics platform that enables organizations to extract transformational value from their data. The Platform combines action-based dashboards, automated data discovery, and data storytelling into a single, integrated, seamless platform.
7.7
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
86%
Likeliness to
Recommend
Likeliness
to Recommend
SAS Institute Inc.
SAS Business Intelligence & Analytics
Get the right information to anyone who needs it. Integrate and discover data on your own. Create and share interactive reports. Spark your curiosity with easy-to-use analytics. And monitor key metrics so when something goes awry, you'll know why – and what to do about it.
7.3
Composite
Score
Composite
Score
+85
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
GoodData
GoodData
GoodData is revolutionizing the way companies are providing analytics directly to their customers and partners. Integrating seamlessly into workflows, GoodData provides authenticated access to business reporting, dashboards, and ad hoc analytics that is timely, relevant and customizable to independent users.
7.2
Composite
Score
Composite
Score
+77
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
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