Mediaocean LLC

Mediaocean

Composite Score

7.9 /10

CX Score

8.0 /10

176 Reviews Write a Review

Claim Software

What is Mediaocean?

Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Contract Negotiation

Latest Award, 2025

3 Top Rated Capabilities

13 Top Rated Features

2024

Service Experience
Contract Negotiation
Conflict Resolution

2024

2 Top Rated Capabilities

9 Top Rated Features

2023

Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

7
Since last award

97 Plan to Renew

4
Since last award

75 Satisfaction of Cost Relative to Value

3
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

8% Negative

20% Neutral

72% Positive

Pros

Respectful
Trustworthy
Fair
Acts with Integrity

Feature Ratings

Average 76

Media Planning

Ad Serving

Financial Accounting

Role-Based Access Controls

Advertisement Placement

Advertisement Reporting

Ad Verification

Data Management Platform Capabilities

Asset Classification

Audience Identification

Traditional Media Placement

Vendor Capability Ratings

Average 72

Business Value Created

Availability and Quality of Training

Ease of Implementation

Vendor Support

Ease of Data Integration

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...

The Future of Ad Verification: From Negative to Positive Models

The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...

Mediaocean Videos

Mediaocean Reviews

Claudia M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2025

Track and optimize campaigns efficiently

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

It’s one of the few platforms that truly supports multichannel advertising operations. It simplifies complex campaign setups with much grace that bridges multiple regions, languages, and platforms. I have seen an obvious improvement in collaboration between our media and finance departments since using this platform.

What is your favorite aspect of this product?

I love how this has reshaped the system from being a chaotic and spreadsheet-driven process to a structured and optimized one. Along with this, one more noteworthy thing is that the platform supports both traditional media formats like TV and modern digital channels. We now have a clear record of every change made to a campaign, which is important for audits.

What do you dislike most about this product?

Limited customization options and flexibility in adjusting budgets without generating new line items.

What recommendations would you give to someone considering this product?

If you collaborate with agencies, make sure to use the centralized dashboard that would allow easier media approval and vendor orders. Also, I would suggest to use the campaign tracking and pacing features to make sure you don’t blow or under-deliver mid-flight as it’s great for real-time lapse.

Pros

Helps Innovate
Efficient Service
Caring
Fair

Christina O.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2025

Audience Segments I Trust, Data I Own

Likeliness to Recommend

8 /10

What differentiates Mediaocean from other similar products?

I like that I can serve ads across CTV, social, linear, and digital all from one dashboard. When I upload creative, Mediaocean’s creative intelligence tools suggest metadata tags for me, which saves time.

What is your favorite aspect of this product?

I appreciate that Mediaocean gives me ownership and portability of my data. I never feel locked into a single view. The fact that the ad server is MRC‑accredited adds a layer of trust I didn’t get with some prior systems. I’ve found the workflows more efficient, setting up dynamic creatives using data feeds is less painful than before.

What do you dislike most about this product?

It is a reliable and powerful tool that is going perfectly.

What recommendations would you give to someone considering this product?

The workflow is smoother for social ad builds now. I’m impressed with how the platform supports linear + digital combination in measurement.

Pros

Helps Innovate
Reliable
Performance Enhancing
Unique Features

Christina S.

Role: Sales Marketing
Industry: Agriculture
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2025

Cost Effective, Convenient, Easy to Use

Likeliness to Recommend

10 /10

What differentiates Mediaocean from other similar products?

It is cost effective and easy to use.

What is your favorite aspect of this product?

I like Aura for Timesheets.

What do you dislike most about this product?

Sometimes if I don't complete timesheet in time I can get locked out.

What recommendations would you give to someone considering this product?

To definitely use Aura for timesheet capabilities.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Mediaocean

What is Mediaocean?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Mediaocean Ratings

82 Likeliness to Recommend

7 Since last award

97 Plan to Renew

4 Since last award

75 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+72 Net Emotional Footprint

How much do users love Mediaocean?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Media Planning The solution provides bespoke tools to create and manage media plans, budgets, allocations, and authorizations across various channels.

Ad Serving The solution provides third-party ad serving for display, audio, and video advertisements across various channels.

Financial Accounting The solution provides a complete financial accounting system including billing, invoice creation, reconciliation, and direct payment across various channels.

Role-Based Access Controls The solution provides differential controls for managing platform capabilities.

Advertisement Placement The solution provides the ability to place advertisements via either a proprietary ad network, or via integration with popular advertisement networks.

Advertisement Reporting The solution provides the ability to report on ad placements and uptake (conversions).

Ad Verification The solution provides in-house capabilities to verify that advertisements were delivered in a brand safe, viewable, and fraud-free context various channels.

Data Management Platform Capabilities The ability to ingest attributes on unknown or known prospects/customers and manage this data at scale to derive insights for campaign activation.

Asset Classification The solution uses artificial intelligence to automatically detect content and classify into taxonomies for optimization.

Audience Identification The solution provides the ability to identify and target audiences from either proprietary or client-owned data.

Traditional Media Placement The solution integrates with traditional media networks to place advertistements on TV, Radio, Print and Out-of-Home.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

The Future of Ad Verification: From Negative to Positive Models

Mediaocean Videos

Welcome to the World of Mediaocean

2025 Advertising Outlook Webinar

Mediaocean Reviews

Claudia M.

Track and optimize campaigns efficiently

Likeliness to Recommend

Pros

Christina O.

Audience Segments I Trust, Data I Own

Likeliness to Recommend

Pros

Christina S.

Cost Effective, Convenient, Easy to Use

Likeliness to Recommend

Pros

Most Popular Mediaocean Comparisons

Meta Ads Manager

Google Ad Manager

Amazon DSP

AdRoll

Adobe Advertising

Celtra

7
Since last award

4
Since last award

3
Since last award

Feature Ratings

Media Planning

Ad Serving

Financial Accounting

Role-Based Access Controls

Advertisement Placement

Advertisement Reporting

Ad Verification

Data Management Platform Capabilities

Asset Classification

Audience Identification

Traditional Media Placement

Vendor Capability Ratings

Business Value Created

Availability and Quality of Training

Ease of Implementation

Vendor Support

Ease of Data Integration

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization