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Mediaocean Logo
Mediaocean LLC

Mediaocean

Composite Score
8.0 /10
CX Score
8.1 /10
Category
Mediaocean
8.0 /10

What is Mediaocean?

Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.

Company Details


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Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

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Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

93 Plan to Renew

1
Since last award

78 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

0% Negative
6% Neutral
94% Positive

Pros

  • Generous Negotitation
  • Respectful
  • Client's Interest First
  • Transparent

Feature Ratings

Average 81

Advertisement Placement

89

Data Management Platform Capabilities

85

Advertisement Reporting

85

Financial Accounting

84

Traditional Media Placement

82

Ad Serving

82

MarTech Ecosystem integration

81

Media Planning

81

Demand-Side Capabilities

81

Supply-Side Capabilities

79

Audience Identification

79

Vendor Capability Ratings

Average 80

Vendor Support

86

Breadth of Features

83

Ease of Implementation

82

Business Value Created

81

Quality of Features

80

Ease of Data Integration

80

Ease of Customization

80

Ease of IT Administration

80

Availability and Quality of Training

79

Product Strategy and Rate of Improvement

77

Usability and Intuitiveness

76

Mediaocean Reviews

Ojasvi P.

  • Role: Industry Specific Role
  • Industry: Media
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Oct 2024

Important tool for media planning & finance Prisma

Likeliness to Recommend

8 /10

What differentiates Mediaocean from other similar products?

Have not tried other similar products.

What is your favorite aspect of this product?

The Setup. Easy to setup campaigns, packages, placements and budgets.

What do you dislike most about this product?

The limitation to not able to change budget when the month is reconciled on actualized.

What recommendations would you give to someone considering this product?

A nice tool for large advertising companies to keep plan, track campaign budgets on a granular level.

Pros

  • Respectful
  • Efficient Service
  • Inspires Innovation
  • Caring

Adam A.

  • Role: C-Level
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

A+ for ease of use, too much for small businesses.

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

MediaOcean is considerably easier to use than other suites, some of which are fairly intuitive in their own right. If you're looking for flexibility, MO is the way to go. There is nothing, to my knowledge, quite like it. It's the combination of flexibility and ease-of-use that sets it apart.

What is your favorite aspect of this product?

A lot of people (wrongly) assume there's a tradeoff between performance and accessibility. Software like MediaOcean proves this is not the case. You can have an extremely powerful platform that you can, with a little effort, wrap your head around.

What do you dislike most about this product?

Setting up can be hard without a dedicated IT person, and even though they make it all as simple as it can be, your employees will need some training to make use of all its features. It's certainly not ideal for small business, and I don't believe they have any plans that cater to smaller outfits.

What recommendations would you give to someone considering this product?

Carefully evaluate your needs, your budget, and your willingness to learn.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Saves Time
  • Respectful

Thanga V.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Robust functionality, user-friendly interface, and

Likeliness to Recommend

10 /10

What differentiates Mediaocean from other similar products?

As an advertising professional, I've found Mediaocean to be a game-changer. With their decades of experience in the industry, they truly understand the ins and outs of advertising agencies and brands. This deep knowledge is evident in their products, which are meticulously tailored to meet our specific needs. From seamless workflow management to robust analytics, Mediaocean's solutions have significantly enhanced our efficiency and effectiveness in running campaigns. Highly recommended for any advertising professional looking for a comprehensive and tailored solution!

What is your favorite aspect of this product?

My favorite aspect of Mediaocean is its seamless integration across the entire advertising workflow. From planning to execution and measurement, everything feels interconnected and intuitive. This integration not only streamlines our processes but also ensures consistency and accuracy in our campaigns. It's like having a cohesive ecosystem that empowers us to deliver better results efficiently.

What do you dislike most about this product?

One aspect that could be improved is the initial learning curve for new users. While Mediaocean offers comprehensive functionality, navigating through all the features and understanding how they interconnect can be a bit overwhelming at first. However, once you get past the initial learning curve, the benefits of the platform become clear, and it becomes a powerful tool for advertising professionals.

What recommendations would you give to someone considering this product?

Whether you're a small agency or a global enterprise, Mediaocean's platform scales effortlessly to match your needs. What's more, its flexibility allows for seamless customization, ensuring that the software aligns perfectly with your unique workflows and business demands. It's like having a tailored solution that grows with you!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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