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Zapier Logo Award Winner Product Badge
Zapier

Zapier

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Zapier
8.9 /10

What is Zapier?

At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

Company Details


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Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

95 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

2% Negative
4% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Saves Time

Feature Ratings

Average 84

Real Time Integration

88

iPaaS

87

Data Security

84

Data Quality Profiling and Cleansing

84

Synchronization and Replication

84

Metadata Management

83

Data Virtualization

83

Administrative Features

83

API Management and Orchestration

83

Exception Handling and Notifications

83

Batch Integration

82

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Quality of Features

87

Business Value Created

87

Ease of Implementation

86

Breadth of Features

85

Ease of Customization

85

Usability and Intuitiveness

85

Ease of IT Administration

83

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

79

Vendor Support

76

Zapier Reviews

David U.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2025

Powerful Automation Made Simple But Can Get Price

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

Zapier stands out for its ease of use and massive app integration library. It connects with over 6,000 apps, making it one of the most versatile automation tools out there. Even non-tech users can build powerful workflows (Zaps) with its no-code interface, while advanced users can use webhooks and custom logic. It’s ideal for automating repetitive tasks across multiple platforms without needing a developer.

What is your favorite aspect of this product?

My favorite aspect of Zapier is its ability to automate across so many apps effortlessly. You can connect tools that normally don’t talk to each other and create smooth workflows that save time and reduce manual work. It’s like having an invisible assistant running your processes in the background.

What do you dislike most about this product?

What I dislike most about Zapier is its pricing structure—it can get expensive quickly as you scale up tasks or need premium features. Also, complex automations sometimes require workarounds or multiple Zaps, which can be hard to manage and troubleshoot.

What recommendations would you give to someone considering this product?

Start with simple automations to understand how it works, and take full advantage of the free plan before upgrading. Map out your workflow needs first, so you don’t end up creating too many overlapping Zaps. And always test your Zaps thoroughly—small errors can break bigger processes.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Unique Features

Sanya F.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2025

ZAPIER: A Timesaver and Highly Efficient Tool!

Likeliness to Recommend

10 /10

What differentiates Zapier from other similar products?

What differentiates Zapier from other similar products is the fact that it can integrate easily with thousands of Apps. The extensive features making it best timeasaver tool for both small and large organisations. The ease of use is on the other level!

What is your favorite aspect of this product?

My favorite aspect of Zapier is just the integration aspect. The automation feauture is so powerful, that without a delay once it is well integrated the a tthird-party. It's a non-coder tool. Also, the Table is a great addition.

What do you dislike most about this product?

Well, what dislike most about Zapier it lacks an alert in the event that the integration fails. Also, the setup can be complex or stressful since someone can't seem to get the correct test entries to pull in.

What recommendations would you give to someone considering this product?

The recommendations I would give to someone considering Zapier is that, It's simple to learn and use, quite reliable, and constantly increasing and improving. Zapier was really simple to set up and provides us with a wide choice of extremely dependable connectors. So, I would to someone considering this product.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Adrian P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Zapier goes beyond Automation.

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

Zapier's excellent compatibility with a large number of applications is one of its most important benefits. Thanks to this interoperability, multiple platforms can be integrated seamlessly, simplifying workflows and automating time-consuming or error-prone tasks.

What is your favorite aspect of this product?

Zapier gives us the ability to automate tasks and connect different applications without the need for programming knowledge, which has saved us countless hours of manual work. The user interface is intuitive and the wide range of integrations available makes it easy to customize workflows to meet our specific needs.

What do you dislike most about this product?

Your zaps per second limit may be insufficient when attempting massive operations.

What recommendations would you give to someone considering this product?

Businesses looking for a more efficient approach to completing repetitive tasks will find Zapier suitable. If your company has a lot of administrative activities that require software or various jobs that require manual interactions and you want to increase the efficiency of that process, Zapier is a smart choice.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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