AB Tasty Customer Reviews 2025 | A/B Testing

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AB Tasty

Composite Score

6.9 /10

CX Score

6.8 /10

17 Reviews Write a Review

Claim Software

What is AB Tasty?

AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, the platform is built to optimize every digital touchpoint from paid landing page to mobile checkout.

Company Details

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AB Tasty Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AB Tasty.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

2
Since last award

95 Plan to Renew

2
Since last award

72 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+75 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AB Tasty?

5% Negative

0% Neutral

95% Positive

Pros

Reliable
Enables Productivity
Efficient Service
Inspires Innovation

Cons

Under Delivered

Feature Ratings

Average 81

Split URL Testing

100

Goal Tracking and Conversion Definition

100

Traffic Allocation Control

100

Visual Editor

Landing Page & Web Form Testing

Personalization/Audience Targeting

Multivariate Testing

Split Testing

No-Code/Low-Code Test Building

Integrations

Audience Segmentation

Vendor Capability Ratings

Average 73

Ease of Implementation

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement

Business Value Created

Quality of Features

Ease of Customization

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Ease of IT Administration

AB Tasty Reviews

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Sep 2025

Very nice product, nice team, we learnt a lot with

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Md. Sakib A.

Role: Information Technology
Industry: Food and Beverage
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2025

Powerful, user friendly optimization tool.

Likeliness to Recommend

8 /10

What differentiates AB Tasty from other similar products?

AB Tasty stands out with its user friendly interface, powerful A/B testing features, and seamless integration with various platforms, making optimization easier and more efficient.

What is your favorite aspect of this product?

My favorite aspect of AB Tasty is its intuitive interface, which makes setting up and running A/B tests incredibly easy, even for beginners. And also I love it tracking setup.

What do you dislike most about this product?

The only thing I dislike about AB Tasty is that sometimes the loading time for certain features can be a bit slow,

What recommendations would you give to someone considering this product?

I would recommend starting with a clear understanding of your testing goals and using AB Tasty's features to run simple A/B tests first. It's an intuitive tool, so even beginners can get great results with some initial experimentation.

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Fabien C.

Role: Sales Marketing
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Sep 2025

Strong AB Testing platform & solid support team

Likeliness to Recommend

10 /10

What differentiates AB Tasty from other similar products?

Solid support team Variety of built-in functionalities Consent-ready

What is your favorite aspect of this product?

Robust and reliable

What do you dislike most about this product?

Pricing could be off putting to some although it flexes according to business size.

What recommendations would you give to someone considering this product?

Go for it! If you're unsure you can work with us (Jellyfish digital agency) or directly with AB Tasty to help you implement, trial it with a POC and build a business case to justify the cost internally.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Cons

Charges for Enhancements

AB Tasty

What is AB Tasty?

Company Details

Need Assistance?

Awards & Recognition

AB Tasty Ratings

81 Likeliness to Recommend

2 Since last award

95 Plan to Renew

2 Since last award

72 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+75 Net Emotional Footprint

How much do users love AB Tasty?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Split URL Testing Test different web pages using separate URLs e.g., www.site.com/a vs www.site.com/b.

Goal Tracking and Conversion Definition Allow users to set specific success metrics e.g., signups or purchases, and track results automatically.

Traffic Allocation Control Manually or dynamically control how much user traffic is directed to each test variant.

Visual Editor WYSIWYG editor that allows users to modify pages and elements visually for test setup.

Landing Page & Web Form Testing Create and test standalone landing pages and forms for lead generation and conversion.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Multivariate Testing Capability of the software to test multiple site elements or variables to determine the combination of variables that leads to increased conversion.

Split Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

No-Code/Low-Code Test Building Provide non-technical users with interfaces to create and run tests without needing developers.

Integrations Ability of the software to sync with the current programs of the user for seamless process. The workplace platform integrates with common business applications.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

AB Tasty Reviews

Very nice product, nice team, we learnt a lot with

Likeliness to Recommend

Pros

Md. Sakib A.

Powerful, user friendly optimization tool.

Likeliness to Recommend

Pros

Fabien C.

Strong AB Testing platform & solid support team

Likeliness to Recommend

Pros

Cons

2
Since last award

2
Since last award

1
Since last award

Feature Ratings

Split URL Testing

Goal Tracking and Conversion Definition

Traffic Allocation Control

Visual Editor

Landing Page & Web Form Testing

Personalization/Audience Targeting

Multivariate Testing

Split Testing

No-Code/Low-Code Test Building

Integrations

Audience Segmentation

Vendor Capability Ratings

Ease of Implementation

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement

Business Value Created

Quality of Features

Ease of Customization

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Ease of IT Administration