Salesloft

Groove

Composite Score

7.9 /10

CX Score

7.9 /10

35 Reviews Write a Review

Claim Software

What is Groove?

Groove was built from the ground-up to help revenue teams foster more productive and profitable relationships with prospects and customers. Everything about Groove is centered around improving efficiency, getting actionable insights, and driving revenue.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Groove won the following awards in the Sales Analytics category

Filter By

3 Top Rated Capabilities

5 Top Rated Features

2025

4 Top Rated Capabilities

4 Top Rated Features

2024

Groove Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Groove.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

81 Plan to Renew

14
Since last award

83 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Groove?

16% Negative

12% Neutral

72% Positive

Pros

Acts with Integrity
Fair
Friendly Negotiation
Trustworthy

Feature Ratings

Average 80

Visual Pipeline Monitoring

Dashboard

Collaboration

Scenario Analysis

Intelligent Alerts and Notifications

Pipeline Planning

Predictive Time-Series Reporting & Analytics

Territory Analytics and Management

Artificial Intelligence-Based Insights

Predictive Sales Forecasting

Data Ingestion and Interoperability

Vendor Capability Ratings

Average 80

Availability and Quality of Training

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Breadth of Features

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of Customization

Ease of IT Administration

Also Featured in...

Sales Engagement Platforms

Score 7.5

View Groove in this category (opens in a new tab)

Groove Reviews

Pranav S.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2026

Groove makes sales outreach easy to manage

Likeliness to Recommend

6 /10

What differentiates Groove from other similar products?

Groove stands out because it fits very naturally into how sales teams already work, especially for teams that use Salesforce heavily. The biggest difference is how deeply it integrates with Salesforce. Activities sync cleanly, data stays accurate, and reps don’t have to worry about manual logging or broken workflows. Everything just updates in the background, which saves time and avoids mistakes.

What is your favorite aspect of this product?

My favorite part of Groove is how smoothly it works with Salesforce. I don’t have to think about logging emails, calls, or tasks because everything syncs automatically. It saves time and keeps data clean without extra effort.

What do you dislike most about this product?

Sometimes the interface can feel a bit slow, and a few actions take more clicks than expected. The reporting is useful, but it could be more flexible and detailed for deeper analysis.

What recommendations would you give to someone considering this product?

I would recommend Groove to teams that use Salesforce and want a simple, reliable sales engagement tool. Take time to set up cadences properly in the beginning, and train reps well so they get the most value from the automation and tracking features.

Pros

Security Protects
Reliable
Enables Productivity
Performance Enhancing

Cons

Slower Product Innovation
Commodity Features
Charges for Enhancements

Priya S.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Salesforce native sales engagement productivity.

Likeliness to Recommend

10 /10

What differentiates Groove from other similar products?

Groove automatically logs emails calls and calendar interactions in salesforce making it easy to analyze the sales funnel and engagement metrics in a structured format. This eliminates manual entry errors and improves data reliability.

What is your favorite aspect of this product?

The model of capturing outreach metrics opens replies conversions and activity volume in one place simplifies. Process for analysts to compare optimize behavior trends and sequence performance.

What do you dislike most about this product?

Some users report that the interface feels clunky and advanced sequence analytics feel somewhat limited compared to and competitors which can make data extraction for deeper drill downs awkward.

What recommendations would you give to someone considering this product?

Automated activity capture and workflow automation provide analysts with clean and engagement data making forecasting and performance reporting easier.

Pros

Continually Improving Product
Enables Productivity
Efficient Service
Caring

Cons

Less Performance Enhancing
Vendor Friendly Policies
Commodity Features

Sheryl O.

Role: Sales Marketing
Industry: Shipping
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

The Inbox That Learned Sales.

Likeliness to Recommend

9 /10

What differentiates Groove from other similar products?

Groove has lived inside our inbox for so long that it feels strange working without it. For a sales analyst, visibility into outreach activity is gold. Groove keeps emails, calls, and follow-ups structured without forcing reps out of familiar tools. Everything stays where the work already happens, which makes adoption easy.

What is your favorite aspect of this product?

It’s been particularly useful for managing large account outreach and renewals. You can see exactly what’s been sent, what’s been ignored, and where engagement drops. That helps refine messaging and prioritise effort.

What do you dislike most about this product?

Reporting depth. You get solid activity insights, but tying those actions directly to revenue outcomes takes extra effort.

What recommendations would you give to someone considering this product?

I’d recommend Groove to peers who want structure without disrupting how sales teams actually work. It suits fast-moving environments like logistics where timing is everything. As it stands, it keeps sales execution tight and disciplined.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Groove

What is Groove?

Company Details

Need Assistance?

Awards & Recognition

Groove Ratings

85 Likeliness to Recommend

1 Since last award

81 Plan to Renew

14 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love Groove?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Visual Pipeline Monitoring Includes customizable visualizations of the sales pipeline for monitoring pipeline health, risk, quality and goal progression.

Dashboard Generate presentation ready QBRs, reports and dashboards. Includes progress to goal, growth forecasts, average sales cycle and ACV, and lead source analysis.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Scenario Analysis The solution provides the ability to create and model different projected revenue and growth scenarios based on multivariate, user-defined conditions.

Intelligent Alerts and Notifications Includes notifications across a range of channels including in-platform (tray notification), SMS and email customized to trigger in specific circumstances.

Pipeline Planning Determine how much pipeline is necessary to meet revenue targets, specifically, understand if there is sufficient pipeline coverage for a given quarter.

Predictive Time-Series Reporting & Analytics Includes time-series analytics on critical sales metrics, including forecasts, pipeline, activity, and quota attainment.

Territory Analytics and Management Includes the ability to analyze capacity and allocate resources for targeting key segments in a given territory or market.

Artificial Intelligence-Based Insights Includes predictive insights and forecasted on artificial intelligence rather than purely historical data.

Predictive Sales Forecasting Includes the ability to project sales/revenue over a specified period of time, using a combination of historical performance and/or external signals.

Data Ingestion and Interoperability Includes bidirectional connections with external sources of data i.e. CRM Systems and Marketing Automation Tools, to improve the breadth of contact information.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Sales Engagement Platforms

Groove Reviews

Pranav S.

Groove makes sales outreach easy to manage

Likeliness to Recommend

Pros

Cons

Priya S.

Salesforce native sales engagement productivity.

Likeliness to Recommend

Pros

Cons

Sheryl O.

The Inbox That Learned Sales.

Likeliness to Recommend

Pros

Most Popular Groove Comparisons

HubSpot Sales Hub

Zoho Analytics

Looker

Tableau CRM Analytics

Clari Revenue Platform

Gong

1
Since last award

14
Since last award

Feature Ratings

Visual Pipeline Monitoring

Dashboard

Collaboration

Scenario Analysis

Intelligent Alerts and Notifications

Pipeline Planning

Predictive Time-Series Reporting & Analytics

Territory Analytics and Management

Artificial Intelligence-Based Insights

Predictive Sales Forecasting

Data Ingestion and Interoperability

Vendor Capability Ratings

Availability and Quality of Training

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Breadth of Features

Usability and Intuitiveness

Vendor Support

Business Value Created

Ease of Customization

Ease of IT Administration