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Omnisend Logo
Omnisend

Omnisend

Composite Score
8.7 /10
CX Score
8.8 /10
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Omnisend
8.7 /10

What is Omnisend?

Omnisend is an all-in-one omnichannel marketing platform built for busy shop owners who’ve had enough adventure. It makes email, SMS, and automation feel wonderfully uneventful. Powerful yet intuitive, Omnisend helps you grow sales and build customer relationships without the headache. Advanced segmentation, seamless ecommerce integrations, and automation workflows handle the heavy lifting — so you don’t have to. And with 24/7 customer support, you’re covered at all times. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.

Company Details

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

4
Since last award

96 Plan to Renew

6
Since last award

80 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

3% Negative
1% Neutral
96% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Friendly Negotiation

Feature Ratings

Average 84

Auto-Responders

89

Email Delivery

88

A/B Testing

88

Segmentation

87

Dynamic Content

85

Campaign Management

85

Contact Database

84

Basic Reporting and Analytics

84

Mobile Optimized

84

SPAM Compliance

83

Text Messaging

82

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Availability and Quality of Training

83

Product Strategy and Rate of Improvement

83

Ease of IT Administration

82

Ease of Data Integration

82

Ease of Customization

82

Vendor Support

81

Usability and Intuitiveness

81

Quality of Features

80

Breadth of Features

80

Omnisend Reviews

Falla O.

  • Role: C-Level
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2025

I'm so glad I chose OmniSend!

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

The cost for the value makes OmniSend the best option. The support is fabulous, too.

What is your favorite aspect of this product?

I like how OmniSend allows a way to get started without any costs. This window of opportunity to grow is so helpful, and I appreciate that level of respect for small businesses. This is what keeps a customer base satisfied and coming back.

What do you dislike most about this product?

I don't really dislike much, but some features could be easier to use within the templates. Still, it's much easier than others I've tried and for much better support. Again, the support is amazing.

What recommendations would you give to someone considering this product?

Watch the tutorials available. They really help, although most everything is self-explanatory, but for the things that aren't, the tutorials make it easier.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rochelle W.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2025

Great easy to use has everything you need

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

I have found it is more affordable than others and the features are all really easy to use

What is your favorite aspect of this product?

The templates

What do you dislike most about this product?

I found it hard to work out how to export my contacts. Im yet to work it out

What recommendations would you give to someone considering this product?

Its has great features and will help your business scale

Pros

  • Enables Productivity
  • Unique Features
  • Helps Innovate
  • Continually Improving Product

Jeremy P.

  • Role: Industry Specific Role
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Simplifying Multi-Channel Marketing

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

The key difference between Omnisend and other marketing platforms lies in its focus on eCommerce. Unlike generic marketing tools, Omnisend integrates seamlessly with online stores, offering tailored features like product recommendations, cart recovery, and SMS marketing. It also enables businesses to create unified, multi-channel campaigns, while many other platforms focus primarily on email marketing.

What is your favorite aspect of this product?

Omnisend is a powerful email and SMS marketing platform designed to help businesses streamline their marketing efforts and drive better results. Its main advantage lies in its ease of use and automation capabilities, enabling businesses to create personalized, multi-channel campaigns that engage customers at every stage of the buyer’s journey. With features like pre-built templates, segmentation, and advanced analytics, Omnisend allows marketers to save time while delivering targeted messages that boost conversions. Its seamless integration with eCommerce platforms ensures smooth operations, making it an excellent choice for businesses lookin

What do you dislike most about this product?

While Omnisend offers robust features, its advanced tools and automation may have a learning curve for beginners. Additionally, its pricing structure can become costly for small businesses as subscriber lists grow, and some users may find limited customization options compared to other platforms.

What recommendations would you give to someone considering this product?

Overall, Omnisend is a highly effective marketing platform tailored for eCommerce businesses, offering powerful features like multi-channel automation, seamless integrations, and advanced analytics to optimize campaigns. While it excels in simplifying marketing efforts and driving engagement, its cost and learning curve may pose challenges for small businesses or beginners. However, its ability to unify marketing channels makes it a valuable tool for businesses aiming to boost customer retention and sales.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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