
In Partnership With SelectHub

What is Omnisend?
Omnisend is an all-in-one omnichannel marketing platform built for busy shop owners who’ve had enough adventure. It makes email, SMS, and automation feel wonderfully uneventful. Powerful yet intuitive, Omnisend helps you grow sales and build customer relationships without the headache. Advanced segmentation, seamless ecommerce integrations, and automation workflows handle the heavy lifting — so you don’t have to. And with 24/7 customer support, you’re covered at all times. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.
Company Details
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In Partnership With SelectHub
Omnisend Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Omnisend.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
4
Since last award
96 Plan to Renew
6
Since last award
80 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Omnisend?
Pros
- Performance Enhancing
- Reliable
- Respectful
- Friendly Negotiation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
A/B Testing
Segmentation
Dynamic Content
Campaign Management
Contact Database
Basic Reporting and Analytics
Mobile Optimized
SPAM Compliance
Text Messaging
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Vendor Support
Usability and Intuitiveness
Quality of Features
Breadth of Features
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Omnisend Reviews

Falla O.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Apr 2025
I'm so glad I chose OmniSend!
Likeliness to Recommend
What differentiates Omnisend from other similar products?
The cost for the value makes OmniSend the best option. The support is fabulous, too.
What is your favorite aspect of this product?
I like how OmniSend allows a way to get started without any costs. This window of opportunity to grow is so helpful, and I appreciate that level of respect for small businesses. This is what keeps a customer base satisfied and coming back.
What do you dislike most about this product?
I don't really dislike much, but some features could be easier to use within the templates. Still, it's much easier than others I've tried and for much better support. Again, the support is amazing.
What recommendations would you give to someone considering this product?
Watch the tutorials available. They really help, although most everything is self-explanatory, but for the things that aren't, the tutorials make it easier.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Rochelle W.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Apr 2025
Great easy to use has everything you need
Likeliness to Recommend
What differentiates Omnisend from other similar products?
I have found it is more affordable than others and the features are all really easy to use
What is your favorite aspect of this product?
The templates
What do you dislike most about this product?
I found it hard to work out how to export my contacts. Im yet to work it out
What recommendations would you give to someone considering this product?
Its has great features and will help your business scale
Pros
- Enables Productivity
- Unique Features
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.

Jeremy P.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2025
Simplifying Multi-Channel Marketing
Likeliness to Recommend
What differentiates Omnisend from other similar products?
The key difference between Omnisend and other marketing platforms lies in its focus on eCommerce. Unlike generic marketing tools, Omnisend integrates seamlessly with online stores, offering tailored features like product recommendations, cart recovery, and SMS marketing. It also enables businesses to create unified, multi-channel campaigns, while many other platforms focus primarily on email marketing.
What is your favorite aspect of this product?
Omnisend is a powerful email and SMS marketing platform designed to help businesses streamline their marketing efforts and drive better results. Its main advantage lies in its ease of use and automation capabilities, enabling businesses to create personalized, multi-channel campaigns that engage customers at every stage of the buyer’s journey. With features like pre-built templates, segmentation, and advanced analytics, Omnisend allows marketers to save time while delivering targeted messages that boost conversions. Its seamless integration with eCommerce platforms ensures smooth operations, making it an excellent choice for businesses lookin
What do you dislike most about this product?
While Omnisend offers robust features, its advanced tools and automation may have a learning curve for beginners. Additionally, its pricing structure can become costly for small businesses as subscriber lists grow, and some users may find limited customization options compared to other platforms.
What recommendations would you give to someone considering this product?
Overall, Omnisend is a highly effective marketing platform tailored for eCommerce businesses, offering powerful features like multi-channel automation, seamless integrations, and advanced analytics to optimize campaigns. While it excels in simplifying marketing efforts and driving engagement, its cost and learning curve may pose challenges for small businesses or beginners. However, its ability to unify marketing channels makes it a valuable tool for businesses aiming to boost customer retention and sales.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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