Cisco Systems

Smartlook Analytics

Composite Score

7.7 /10

CX Score

7.9 /10

18 Reviews Write a Review

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What is Smartlook Analytics?

Smartlook is a comprehensive product analytics & visual user insights tool. It is the only combined quantitative + qualitative analytics platform that’s actually easy for growing teams to set up and adopt.

Company Details

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Awards & Recognition

Smartlook Analytics won the following awards in the Product Analytics category

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Conflict Resolution

Latest Award, 2025

3 Top Rated Capabilities

7 Top Rated Features

2025

Conflict Resolution

2024

3 Top Rated Capabilities

10 Top Rated Features

2024

Smartlook Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Smartlook Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

3
Since last award

90 Plan to Renew

10
Since last award

82 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Smartlook Analytics?

0% Negative

13% Neutral

87% Positive

Pros

Client Friendly Policies
Altruistic
Appreciates Incumbent Status
Performance Enhancing

Feature Ratings

Average 85

Marketing Analytics

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Data Management

API Framework

Audience Segmentation

Data Integrity

Mobile Functionality

Device and Browser Analytics

Data Warehousing

Vendor Capability Ratings

Average 79

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Smartlook Analytics Reviews

Lenos D.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Focused Customer Analysis Solutions

Likeliness to Recommend

7 /10

What differentiates Smartlook Analytics from other similar products?

The report from the software helps navigate new markets

What is your favorite aspect of this product?

The transition from ancient analysis to digital analysis is straightforward

What do you dislike most about this product?

The costs imposed from the tool is slightly higher

What recommendations would you give to someone considering this product?

The recommendation we have concerning this tool is positive and ideal

Pros

Performance Enhancing
Helps Innovate
Continually Improving Product
Reliable

Ricardo T.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Insightful User Tracking and Beneficial for UX

Likeliness to Recommend

8 /10

What differentiates Smartlook Analytics from other similar products?

I believe it's very easy to implement, and super good for UX and user tracking.

What is your favorite aspect of this product?

The UX insights, for sure.

What do you dislike most about this product?

I can't think of anything.

What recommendations would you give to someone considering this product?

Go ahead and try. It can be very beneficial.

Pros

Saves Time
Respectful
Transparent
Continually Improving Product

Anis A.

Role: Finance
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to get started, setup, and use.

Likeliness to Recommend

8 /10

What differentiates Smartlook Analytics from other similar products?

Cool free plan

What is your favorite aspect of this product?

Heatmaps and recordings

What do you dislike most about this product?

Plan prices

What recommendations would you give to someone considering this product?

You can do magic with this, so respect it.

Pros

Altruistic
Client Friendly Policies
Appreciates Incumbent Status
Acts with Integrity

Cons

Inhibits Innovation
Slower Product Innovation
Less Reliable

Smartlook Analytics

What is Smartlook Analytics?

Company Details

Need Assistance?

Awards & Recognition

Smartlook Analytics Ratings

83 Likeliness to Recommend

3 Since last award

90 Plan to Renew

10 Since last award

82 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Smartlook Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Management Includes data sharing, data storage, records management, and data security.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Mobile Functionality Can be used on mobile devices​.

Device and Browser Analytics Capture and summarize device and browser information.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Smartlook Analytics Reviews

Lenos D.

Focused Customer Analysis Solutions

Likeliness to Recommend

Pros

Ricardo T.

Insightful User Tracking and Beneficial for UX

Likeliness to Recommend

Pros

Anis A.

Easy to get started, setup, and use.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Marketing Analytics

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Data Management

API Framework

Audience Segmentation

Data Integrity

Mobile Functionality

Device and Browser Analytics

Data Warehousing

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Breadth of Features

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement