What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
88 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Basic Reporting and Analytics
Campaign Management
Sales Intelligence & Conversion Rates
Auto-Responders
Surveys and Polling
Dynamic Content
Email Templates
Segmentation
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Quality of Features
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Zoho Campaigns Reviews
Moises R.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Aug 2024
Easy to use but not very marketable
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
In my opinion what sets Zoho apart from other tools I've tried is its email marketing and automation capabilities. I feel that another tool that I have been able to use like this that is similar is freshmarketer.
What is your favorite aspect of this product?
I like the fact that it is more user friendly when editing both the templates and their flow in a cyclic campaign, which is what I used the most. This allows you to keep in constant contact with your database, and the fact that you can integrate it with your CRM to keep the information updated in two ways.
What do you dislike most about this product?
Well something that I don't like a little bit is the lack of utility when buying the zoho campaign license to buy a Zoho ONE license for example. buying the campaign license only limits you too much in the use of the tool.
What recommendations would you give to someone considering this product?
Reviewing the requirements and parameters of the company and the business model, it is important to highlight all the pros of Zoho as well as the major cons of the whole setup and configuration process, which takes time and expert help, otherwise you might find yourself going around in circles.
Pros
- Continually Improving Product
- Includes Product Enhancements
- Helps Innovate
- Trustworthy
Please tell us why you think this review should be flagged.
Anurag G.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted May 2024
Fantastic product and easy to use,
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Valuable features at Affordable price , Its user friendly interface
What is your favorite aspect of this product?
Integration of Zoho if you are already using others zoho products, Affordable price , User friendly interface
What do you dislike most about this product?
Its limited access of advanced features, Its a challenge while integrating with zoho with other tools
What recommendations would you give to someone considering this product?
First of all clarifi your need, explore the trial version
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
Please tell us why you think this review should be flagged.
Gouthami K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Versatile platform for email campaigns
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho campaigns stands out with its seamless integration with other Zoho applications, and it is more affordable than any other alternatives in the market.
What is your favorite aspect of this product?
My favorite aspect of Zoho Campaigns is its user-friendly interface because it makes every aspect of managing email campaigns easy.
What do you dislike most about this product?
There are no dislikes about it because it improves the efficiency of campaigns.
What recommendations would you give to someone considering this product?
I recommend anyone new to consider Zoho campaigns to explore its features to ensure that it aligns with their business needs and goals.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Please tell us why you think this review should be flagged.
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